During the mid-20^th century a high number of psychologists turned to creativity research, and with them came the notion that every human can be creative regardless of heritage, development and domain practice. How to train creativity most effectively became well established upon the development of a vast amount of content such as creative training models, processes, techniques, and tools. And since then, researchers have been investigating creativity training programs.

Research on creativity training has been conducted since the 1960s, where one of the earliest studies were executed by Parnes and Brunelle in 1967. Their research on Nurture of Creative Behavior comprised of 40 different studies on the impact on student’s sensitivity, fluency, flexibility, elaboration and many other attributes. The main finding from their research revealed that approximately 90 percent of the 40 studies indicated that student’s creative productivity was significantly increased (Rose and Lin 1984). Other pioneers within the field of creativity training researchers are Rose and Lin (1884) who made a Meta-Analysis of Long-Term Creativity Training and evaluated the results of 46 research studies to measure skills on fluency, flexibility, originality, and elaboration. Moreover, studies show an impressive effect from a wide variety of methods of delivery comprising 10 minutes of training (Freedman, 1965; Cunningham and MacGregor, 2008; Clapham, 1997), 30 minutes of training (Clapham and Schuster, 1992), 5-8 sessions of training (Jausovec, 1994; Burke and Williams, 2008), 1 full day of training (Birdi, 2012), and 3 to 6 full days of training (Baer, 1988; Byrge and Hansen, 2013). The findings provide strong evidence to support the notion of the effectiveness of creativity training, alongside with several researchers agreeing upon this taking departure from their extensive amount of studies (Van Gundy, 1987).

In 2015, The Embodied Creativity Training Research, developed at Aalborg University, showed effect from deliberate practice of creativity on trainees’ self-efficacy and creative production. The study involved 180 trainees and measured the participant’s differences between age, gender, nationality, and differences on creative self-efficacy and creative production. The data analysis showed several indications that deliberate practice of creativity does have a significant effect on an individual’s creative skills. The main finding from the study was that trainees experienced being more creative as a result of the training, including increased open-mindedness, idea generation ability, general thinking ability, perception changeability, as well as increased toolbox, curiosity, awareness and positive attitude. Hence, this supports the notion that creative abilities can be positively improved through creativity training (Byrge and Tang, 2015).

In a world of new technologies, it might be concluded that creativity teaching approaches in the 21^st century are simply too formal. This has started a debate regarding students learning how to solve certain types of problems, however, not being able to respond to inevitable and unexpected situations in today’s fast-changing world. Students, in formal educational systems, are taught that knowledge is complete and static rather than focusing on helping students develop as creative thinkers and learn how to create knowledge (Kangas, 2010). Research on creativity training yields insight and gives rise to teaching and educating in a certain approach that is novel in cultivating student’s creative skills in a playful, educational environment. However, even with all the options for information dissemination through modern technology as well as mass productions of hard-copy training materials, we are still in a situation where relatively few people have access to creativity training.

This is why we have created Academy for Creativity; a revolutionizing platform that trains creative competences through serious gaming. We offer students a way to foster creativity through online games to enhance their skills in originality, fluency, flexibility, elaboration & persuasion.

Creativity training is a promising factor, as scientific results show. With Academy for Creativity, we will do further research to determine the link between users improved creative performance and its effects on one’s education, everyday tasks, and business, based on the knowledge acquired by the collected data from our users.

Academy for Creativity gives us the opportunity to study:

• Creativity training on a highly quantitatively level (100.000+ trainees).
• Longitudinal (months to years) perspectives on creativity training.
• The deliberate practice of creativity while being performed by the trainee.
• Role of digital creativity training for the digital age-groups.
• Comparative differences in focus and effect of specific training exercises and groups of training exercises in general and for specific target groups.
• Significance level and effect size of digital creativity training across cultures, disciplines, regions and age groups.
• And a million more interesting aspects related to creativity training and advancement of creativity.